Upon entering many informal settlements and low income areas in South Africa, one is immediately struck by the vast amount of visible waste. A large portion of this waste is used household packaging, of which most is recyclable and therefore has a monetary value. These communities have limited recycling infrastructure and education about recycling.
Packa-Ching’s solution to this problem is an enterprise-operated mobile separation-at-source recycling service. It collects used recyclable packaging material from these communities which results in a cleaner environment. At the same time, Packa-Ching contributes to poverty alleviation by creating income earning opportunities by paying community members for their used recyclable packaging.
The first Packa-Ching unit was launched on the 21st of August 2017 in Langa, Cape Town. After the successful launch, Packa-Ching has started to expand its operations nationwide and aims to have a total of 25 units operating across South Africa within the next five years.
Each Packa-Ching recycling unit is managed by an enthusiastic business owner that has been tasked to scale up the recycling and waste management operations in their areas of operation.
Each Packa-Ching business owner employs up to 5 previously unemployed individuals per unit.
Household recyclable materials are collected and sold to Packa-Ching, rather than being discarded into the environment.
Community members are learning about cleaning up the environment and the economic benefit of recycling. Packa-Ching is changing people’s perceptions regarding the value of waste and in doing so, changing behaviour.
The mobility of the Packa-Ching units address the inconvenience of recycling by taking the recycling facility to the doorstep of its users. Being mobile also means that the service does not require permanent land space to operate.
Paying Packa-Ching Users with a cashless eWallet payment solution eliminated the logistical and security-related risks of cash payments.
Packa-Ching is based on a self-sustaining business model. Initially, the selected Packa-Ching business owners are supported with equipment and some operational costs. However, over five years, as their volume of recycling that they collect and sell grows, the sponsorship declines and is finally removed and they become self-sustainable as a business.